National Association of State Retirement Administrators

Position Information

Digital Communications Specialist II


Were looking for someone who is a poised storyteller and able to create compelling and relatable content for our digital channels as we communicate with our members to promote financial and retirement security. We need your creative ideas and ability to interpret user data as we continue to grow our social media following and target web and email content to deliver outstanding "digital first" service to our members. If engaging with Colorados largest workforce across social and the web platforms sounds intriguing to you, please check out the full job description.


The Digital Communications Specialist II will help execute the PERA Strategic Communications Plan by leveraging PERA's email lists (125 annual email campaigns with 4+ million deliveries), website (100,000 average monthly visitors), and social media (over 22,000 followers across all channels) to provide members and other stakeholders with helpful and relevant information. Primary responsibilities include creating content, developing email marketing strategies to engage a variety of stakeholders, coordinating PERAs web content within various audience segments, identifying strategies that highlight web content in a user-forward way, and managing PERAs social media channels. The specialist will analyze data and analytics within these platforms to create targeted digital communication strategies that broaden and enhance engagement with PERA's stakeholders.


Our ideal candidate understands digital media trends and is eager to reach new audiences through existing and emerging channels and engage stakeholders in a conversation about PERA. We are seeking a communicator with a proven track record in managing a comprehensive and coordinated approach to digital communications across platforms, including email, web content, and social media. With a can-do attitude and natural aptitude for excellent and responsive customer service, our ideal candidate will continuously measure results and modify approaches to maximize the impact of our efforts. In addition, a desire to contribute to the entire team's success and collaborate across the organization is key.


  • Execute digital communications strategies that maximize the impact of PERA's email campaigns (approximately 40% focus of the position), social media channels (30%), and website (10%), measuring and reporting on user engagement (20%, including Communications Division duties)
  • Develop strategic and proactive digital media campaigns to communicate PERA's key messages and engagement efforts
  • Lead all email communications, coordinating content creation with PERAs editorial production calendar
  • Manage all PERA social media channels and contribute to the web content administration of PERAs website
  • Participate on the digital strategies team to ensure best practices and a comprehensive approach to communications across email, web, and social media platforms, leveraging analytics to drive future content development and audience segmentation
  • Design, send, and analyze email campaigns to increase engagement with target audiences, interpreting data and communicating findings and recommendations to stakeholders
  • Analyze website user behavior and adjust to increase the effectiveness of content across audiences
  • Produce and post engaging content for PERA's website and social media channels, monitor activity on social media, respond to questions and comments, and innovate to improve performance or otherwise meet business goals
  • Create and maintain editorial calendar for social media and provide regular analytic reporting on digital channels to team members and across the PERA organization along with recommendations for improving engagement
  • Conduct and manage customer satisfaction surveys utilizing digital tools
  • Enhance SEO capabilities for PERAs website
  • Manage SEM and digital marketing efforts, targeting resources appropriately and effectively while measuring ROI
  • Collaborate with various teams and divisions to effectively execute digital communication campaigns and other digital outreach (e.g., Facebook Live events)
  • Participate in training and educational opportunities for ongoing professional development
  • Performs other duties as assigned
Position: Digital Communications Specialist II
Organization: Colorado PERA
Location: Denver,  CO 
United States
Salary: 72,000
Posting Start Date: 8/12/2022
Date Posted: 8/12/2022


  • Bachelor's degree in communications, public relations, advertising, marketing, journalism, public policy, or related field
  • Five years of hands-on experience using digital media tactics and content development to reach targeted audiences, including developing and implementing email marketing campaigns, professional social media channels, and CMS administration
  • May substitute an equivalent combination of education and experience
  • Excellent writing and verbal communications skills that are particularly suited to digital and social formats
  • Demonstrated experience developing and implementing strategic communication plans for digital engagement. Creative thinker and ability to initiate and self-direct workload and projects
  • Strong knowledge and experience with digital measurement and monitoring tools (e.g., Google Analytics)
  • Adept at utilizing existing and emerging digital communication platforms, including email delivery (e.g., SendGrid), social media scheduler (e.g., Later), and a membership database (CRM).
  • Confident in ability to engage with digital media professionals and a high degree of familiarity with digital networking tools and protocol, and interested in learning and applying emerging technologies
  • Knowledge of SEO (Search Engine Optimization), SEM (Search Engine Marketing), and CMS (Content Management System)
  • Ability to adapt to frequent change and multiple priorities, and to contribute to the team's success on a variety of projects
  • Ability to teach, guide, and encourage others internally and externally about best practices for digital media
  • Strong attention to detail, including grammar and accuracy of information
  • Interest in and support of the mission of Colorado PERA


  • Standard office environment with regular telephone communication, computer operation, and other office productivity machinery, such as a copy and printer machine.


This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of an employee. Duties, responsibilities, and activities may change or new ones may be assigned with or without notice.

Unfortunately, at this time, we cannot consider candidates that require sponsorship (now or in the future), or are located outside of the US.


  • Opportunity to work from home up to two days per week. Eligibility dependent upon factors detailed in PERA's Work from Home Policy.

Complete the employment application online at Please have copies of your resume and cover letter available to upload. Please review the following questions. You will be asked for a response to these as part of your application:

  1. Describe your professional experience working with email campaigns, social media, websites, and other digital communication channels.
  2. Describe your experience creating content to encourage engagement and action online.
  3. Describe a time that you used data to inform a decision that made a digital campaign or other communication strategy more effective.


As Colorados largest public pension plan, we are committed to providing retirement and other benefits to more than 600,000 current and former teachers, State Troopers, corrections officers, snowplow drivers, and many other public employees who provide valuable service to all of Colorado.

We hire exceptional employees and invest in their growth and development. We are passionate about our work and committed to serving our members by delivering quality customer service, sound investment decisions, and education programs. Our culture is built on the core values of integrity and accountability, excellence and initiative, collaboration, and engagement. We value diverse perspectives and promote an inclusive culture, recognizing that our people are our primary asset. We provide a healthy work-life balance and a culture where excellence is rewarded. At PERA, your work makes a difference every day.

At PERA, you will earn more than just a paycheck- our total rewards package is focused on wellbeing. We offer a comprehensive benefit plan including Health, Dental and Vision coverage, with eligibility for most plans being the first of the month following the date of hire. We offer a generous paid time off plan as well as paid volunteer hours, PERAs defined benefit plan, 401(k) and 457 defined contribution plans (including employer match on the 401(k), as applicable), tuition assistance, on-the-job training, free access to an on-site fitness center, free on-site parking or RTD subsidy, and more. PERA is also a Public Service Loan Forgiveness qualifying employer. For more information, please visit


Position Title: Digital Communications Specialist II
Division: Communications
Reports to: Stakeholder Engagement Manager
Job Status: Full Time / Exempt
Salary: $65,550 - $87,400 annually, Commensurate with experience
Posting Dates: 8/12/2022 - 9/4/2022

Status: This listing expires on: 10/11/2022
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Organization Information
Colorado PERA

Denver,  CO 80203
United States
Chris Erwin